NTRL
NTRL is a communications infrastructure provider delivering indoor mobile coverage as a service. The company wanted to launch their world-class product and service in a message that was clear, concise and approachable; a message and visual identity that carried through consistently across all of their brand assets - physical and digital.
Brief
NTRL wanted to communicate their product and service to a wide audience: landlords, MNOs, tenants, and mobile users; all working and using mobile data within multi-story, commercial spaces. The brand message had to be clear, captivating, and instantly understood.
Idea
We developed a stakeholder colour system to segment the NTRL Ecosystem: each target sector receiving a distinct colour hue. Anchored by NTRL’s new Deep Blue, this structure guides the visitor experience — reducing cognitive load, clarifying content relevance, and visually mapping a complex value ecosystem in a simple, intuitive way.
Delivery
The colour-coded system was extended into NTRL’s pitch decks and corporate brochures, creating a cohesive visual language that speaks clearly to the product. The result: a premium, engaging presentation style that communicates the NTRL technology and value, in an engaging and understandable way.
