Moranda Metals
Moranda Metals is a pioneering, next-gen metals company headquartered in Vancouver. The team wanted a brandmark that was strong, and reflective of their new approach to identify and transform underperforming mining assets.
Brief
To deliver a powerful brand identity, with a fresh look, that was also conventional, structured and traditional.
Idea
We created a brandmark "M" icon, that was geometrical, but structured, reflecting ungeometric sheets of cut metal. Through symmetry and structure the visual identity respects traditional design principles while introducing a contemporary edge.
Delivery
We developed a corporate brand system for Moranda Metals that is confident, fresh, precise, and ready for growth.
