Le Hound
Le Hound is a lifestyle brand focused on luxury park leisurewear; focused on dog parents who love fashion! The client wanted a name, and concept illustrations that could be applied across multiple fashion pieces: tote bags, t-shirts, sweaters and posters.
Brief
To create a simple, memorable style that was quirky, but also aligned with a look and feel of a high-end French fashion house.
Idea
We developed an illustrative series of dogs using the style of Henri Matisse; quick, simple Matisse-blue dog paintings that we could roll out consistently on multiple items without complicating the item print setup. We then designed a monogram for Le Hound inspired by Chanel and Louis Vuitton, and named the company Le Hound, securing LeHound.com
Delivery
A brand illustration system that is timeless, easy to replicate across multiple channels and sizes, and unique. Currently, the client is seeking funding with a full mock-up of fashion items that we created for their envisaged first season. Stay tuned for Le Hound!
